D 新素材 国货崛起
Do you know about Bee&Flower? It was once a well-known hair care brand(品牌) in China. Many brands like this have “disappeared” because young people don't know about them. But recently, some old Chinese brands have made a comeback. It's a good start, but there's more to it.
In early September, anger over a Chinese makeup brand's eyebrow pens(眉笔) lit up the internet. Some people thought that they were too expensive as it cost 79 yuan to get three pens. Shortly after, Bee&Flower started to sell three large bottles of hair care products for the same price. It showed that Chinese products could still be cost-effective(划算的).
Many Chinese brands took their chance by selling through live streaming(直播). What's more, they also helped sell each other's products. For example, hosts of sports brand Erke washed their hair with Bee&Flower products.
Many people can't stop buying these products. Why? For one thing, they think that the products of these Chinese brands are good to use and don't cost much. Also, it makes buyers feel proud. They can help these old brands “come back to life” by buying the products. Buyers believe in these brands and will use their money to help them grow.
However, live streaming events should only be a start. How can brands keep people interested? Good products with good prices. The brands shouldn't take advantage of people's trust. They should turn it into a reason to make their products better.
11. Which activity helped Bee&Flower sell their products better?
A. They had a big sale for offline shopping.
B. They made a comeback with other Chinese brands.
C. They took the chance of the expensive eyebrow pens.
D. They became the most popular hair care brand in China.
12. What do you know about the live streaming of some Chinese brands?
A. They took advantage of people's trust.
B. They helped sell each other's products.
C. They made their products better to use.
D. They sold all the products at the same time.
13. 中考新考法 细节多选 What makes people buy products of Chinese brands?
a. Good products
b. Beautiful looks
c. Amazing ads
d. Low prices
e. A hope to help
A. abc
B. abd
C. acd
D. ade
14. What does the writer think according to the last paragraph?
A. Chinese brands can only be popular for a while.
B. Live streaming is a good way to keep brands popular.
C. It is smart to use people's trust to keep them interested.
D. The brands should set good prices for their products
15. 中考新考法 推断作者写作意图 What's the main purpose of the text?
A. To list the reasons for saving old Chinese brands.
B. To introduce the ways to save old Chinese brands.
C. To compare different types of old Chinese brands.
D. To give advice on choosing old Chinese brands.
Do you know about Bee&Flower? It was once a well-known hair care brand(品牌) in China. Many brands like this have “disappeared” because young people don't know about them. But recently, some old Chinese brands have made a comeback. It's a good start, but there's more to it.
In early September, anger over a Chinese makeup brand's eyebrow pens(眉笔) lit up the internet. Some people thought that they were too expensive as it cost 79 yuan to get three pens. Shortly after, Bee&Flower started to sell three large bottles of hair care products for the same price. It showed that Chinese products could still be cost-effective(划算的).
Many Chinese brands took their chance by selling through live streaming(直播). What's more, they also helped sell each other's products. For example, hosts of sports brand Erke washed their hair with Bee&Flower products.
Many people can't stop buying these products. Why? For one thing, they think that the products of these Chinese brands are good to use and don't cost much. Also, it makes buyers feel proud. They can help these old brands “come back to life” by buying the products. Buyers believe in these brands and will use their money to help them grow.
However, live streaming events should only be a start. How can brands keep people interested? Good products with good prices. The brands shouldn't take advantage of people's trust. They should turn it into a reason to make their products better.
11. Which activity helped Bee&Flower sell their products better?
A. They had a big sale for offline shopping.
B. They made a comeback with other Chinese brands.
C. They took the chance of the expensive eyebrow pens.
D. They became the most popular hair care brand in China.
12. What do you know about the live streaming of some Chinese brands?
A. They took advantage of people's trust.
B. They helped sell each other's products.
C. They made their products better to use.
D. They sold all the products at the same time.
13. 中考新考法 细节多选 What makes people buy products of Chinese brands?
a. Good products
b. Beautiful looks
c. Amazing ads
d. Low prices
e. A hope to help
A. abc
B. abd
C. acd
D. ade
14. What does the writer think according to the last paragraph?
A. Chinese brands can only be popular for a while.
B. Live streaming is a good way to keep brands popular.
C. It is smart to use people's trust to keep them interested.
D. The brands should set good prices for their products
15. 中考新考法 推断作者写作意图 What's the main purpose of the text?
A. To list the reasons for saving old Chinese brands.
B. To introduce the ways to save old Chinese brands.
C. To compare different types of old Chinese brands.
D. To give advice on choosing old Chinese brands.
答案：11.C [解析]细节理解题。根据第二段中的“In early September，anger over a Chinese makeup brand's eyebrow pens(眉笔) lit up the internet... Bee&Flower started to sell three large bottles of hair care products for the same price. It showed that Chinese products could still be cost-effective(划算的).”可知,蜂花利用了昂贵的眉笔事件,以同样的价格销售三大瓶护发产品。故选C。
12.B [解析]细节理解题。根据第三段中的“Many Chinese brands took their chance by selling through live streaming (直播). What's more，they also helped sell each other's products.”可知,许多中国品牌帮助销售彼此的产品。故选B。
13.D [解析]细节理解题。根据第四段中的“For one thing，they think that the products of these Chinese brands are good to use and don't cost much. Also，it makes buyers feel proud... help them grow.”可知,a、d、e都有提到。故选D。
14.D [解析]推理判断题。根据最后一段中的“Good products with good prices. The brands shouldn't take advantage of people's trust. They should turn it into a reason to make their products better.”可知,作者认为品牌应该考虑如何使他们的产品更好,应提供优质且价格合理的产品。故选D。
15.B [解析]推理判断题。本文主要介绍了中国老品牌如“蜂花”等是如何通过直播销售等方式起死回生的。B选项(介绍拯救中国老品牌的方法。)最符合文章的主旨。故选B。
12.B [解析]细节理解题。根据第三段中的“Many Chinese brands took their chance by selling through live streaming (直播). What's more，they also helped sell each other's products.”可知,许多中国品牌帮助销售彼此的产品。故选B。
13.D [解析]细节理解题。根据第四段中的“For one thing，they think that the products of these Chinese brands are good to use and don't cost much. Also，it makes buyers feel proud... help them grow.”可知,a、d、e都有提到。故选D。
14.D [解析]推理判断题。根据最后一段中的“Good products with good prices. The brands shouldn't take advantage of people's trust. They should turn it into a reason to make their products better.”可知,作者认为品牌应该考虑如何使他们的产品更好,应提供优质且价格合理的产品。故选D。
15.B [解析]推理判断题。本文主要介绍了中国老品牌如“蜂花”等是如何通过直播销售等方式起死回生的。B选项(介绍拯救中国老品牌的方法。)最符合文章的主旨。故选B。