六、综合填空(共10小题,每小题1分,满分10分)
Everybody knows that meituan is yellow and eleme is blue. Most of us can name companies and their own brand (品牌) colours. What we may not know about is the science behind these 1.
Colour psychology (心理学) is the study of how colours influence people's moods, actions, and decision-making. In fact, studies have shown that around 90 per cent of people spend money depending on colours and looks. Because of this, companies use colours 2.
Businesses also have to think about the special customers. Research has shown that men and women like different colours. Men prefer blue, green and black 9.
All these show that 10.
Everybody knows that meituan is yellow and eleme is blue. Most of us can name companies and their own brand (品牌) colours. What we may not know about is the science behind these 1.
companies'
(company) choices of these colours.Colour psychology (心理学) is the study of how colours influence people's moods, actions, and decision-making. In fact, studies have shown that around 90 per cent of people spend money depending on colours and looks. Because of this, companies use colours 2.
to influence
(influence) how we feel about 3. their
(they) products (产品). For example, it's usual that white 4. is used
(use) in many tech (科技) products: It looks simple and clean. At 5. the
same time, cosmetics (化妆品) companies prefer colours 6. like
purple, black or pink that represent love, comfort and romance. Companies often choose active colours that make you buy right now. Red, for example, is a high-energy, exciting colour that makes people take action 7. easily
(easy). Studies show that customers (顾客) 8. prefer
(prefer) brands that they know. Then those with a proper colour plan, such as LEGO, are likely to perform (表现) more strongly on the market.Businesses also have to think about the special customers. Research has shown that men and women like different colours. Men prefer blue, green and black 9.
while/but
women like purple and pink.All these show that 10.
successful
(success) companies have used the art of colour psychology. It may seem unimportant, but their choice of colours has a great influence on the spending habits of customers.答案：【解析】：
这是一道英语综合填空题，主要考查学生对词汇、语法和语境理解的综合运用能力。题目给出了一个关于颜色心理学的短文，其中包含10个空白处需要填写。
1. 第一空需要填入一个名词所有格形式，表示“公司的选择”。
2. 第二空需要填入一个动词不定式作目的状语，表示“使用颜色来影响”。
3. 第三空需要填入一个形容词性物主代词，修饰“products”。
4. 第四空需要填入一个动词的过去分词形式，构成被动语态，表示“被使用”。
5. 第五空是固定短语“at the same time”的一部分，需要填入定冠词“the”。
6. 第六空需要填入一个介词，表示“像，如”。
7. 第七空需要填入一个副词，修饰动词“take”。
8. 第八空需要填入一个动词，表示“更喜欢”，且根据主谓一致原则，动词要用原形。
9. 第九空需要填入一个连词，表示对比关系“而”。
10. 第十空需要填入一个形容词，修饰名词“companies”。
【答案】：
1. companies'
2. to influence
3. their
4. is used
5. the
6. like
7. easily
8. prefer
9. while/but
10. successful
这是一道英语综合填空题，主要考查学生对词汇、语法和语境理解的综合运用能力。题目给出了一个关于颜色心理学的短文，其中包含10个空白处需要填写。
1. 第一空需要填入一个名词所有格形式，表示“公司的选择”。
2. 第二空需要填入一个动词不定式作目的状语，表示“使用颜色来影响”。
3. 第三空需要填入一个形容词性物主代词，修饰“products”。
4. 第四空需要填入一个动词的过去分词形式，构成被动语态，表示“被使用”。
5. 第五空是固定短语“at the same time”的一部分，需要填入定冠词“the”。
6. 第六空需要填入一个介词，表示“像，如”。
7. 第七空需要填入一个副词，修饰动词“take”。
8. 第八空需要填入一个动词，表示“更喜欢”，且根据主谓一致原则，动词要用原形。
9. 第九空需要填入一个连词，表示对比关系“而”。
10. 第十空需要填入一个形容词，修饰名词“companies”。
【答案】：
1. companies'
2. to influence
3. their
4. is used
5. the
6. like
7. easily
8. prefer
9. while/but
10. successful
解析：
翻译:
六、综合填空（共10小题，每小题1分，满分10分）
每个人都知道美团是黄色的，饿了么是蓝色的。我们大多数人都能说出一些公司及其自身的品牌颜色。但我们可能不了解的是这些公司选择这些颜色背后的科学原理。
色彩心理学是研究颜色如何影响人们的情绪、行为和决策的学科。事实上，研究表明，大约90%的人会根据颜色和外观来消费。正因为如此，公司会利用颜色来影响我们对其产品的感受。例如，白色常用于许多科技产品中，因为它看起来简洁干净。与此同时，化妆品公司更喜欢紫色、黑色或粉色等代表爱、舒适和浪漫的颜色。公司通常会选择能让你立即购买的活跃色彩。例如，红色是一种高能量、令人兴奋的颜色，能让人们很容易采取行动。研究表明，顾客更喜欢他们熟悉的品牌。那么那些有恰当色彩规划的品牌，比如乐高，就可能在市场上表现得更强劲。
企业还必须考虑特殊的顾客群体。研究表明，男性和女性喜欢的颜色不同。男性更喜欢蓝色、绿色和黑色，而女性喜欢紫色和粉色。
所有这些都表明，成功的公司都运用了色彩心理学的艺术。这看似不重要，但他们对颜色的选择对顾客的消费习惯有很大的影响。
六、综合填空（共10小题，每小题1分，满分10分）
每个人都知道美团是黄色的，饿了么是蓝色的。我们大多数人都能说出一些公司及其自身的品牌颜色。但我们可能不了解的是这些公司选择这些颜色背后的科学原理。
色彩心理学是研究颜色如何影响人们的情绪、行为和决策的学科。事实上，研究表明，大约90%的人会根据颜色和外观来消费。正因为如此，公司会利用颜色来影响我们对其产品的感受。例如，白色常用于许多科技产品中，因为它看起来简洁干净。与此同时，化妆品公司更喜欢紫色、黑色或粉色等代表爱、舒适和浪漫的颜色。公司通常会选择能让你立即购买的活跃色彩。例如，红色是一种高能量、令人兴奋的颜色，能让人们很容易采取行动。研究表明，顾客更喜欢他们熟悉的品牌。那么那些有恰当色彩规划的品牌，比如乐高，就可能在市场上表现得更强劲。
企业还必须考虑特殊的顾客群体。研究表明，男性和女性喜欢的颜色不同。男性更喜欢蓝色、绿色和黑色，而女性喜欢紫色和粉色。
所有这些都表明，成功的公司都运用了色彩心理学的艺术。这看似不重要，但他们对颜色的选择对顾客的消费习惯有很大的影响。
七、阅读下面短文,回答短文后的问题(共4小题;1—3题每小题2分,第4题3分,满分9分)
Many traditional woodcut prints (木刻版画) are either black and white or simple in colour, but reduction woodcut prints (绝版木刻版画) can show rich colours.
The reduction woodcut uses one piece of wood to make a colourful artwork. The artist cuts and prints different layers (层) in order on the same piece of wood.
Leng Guangmian, 40, is a reduction woodcut artist. Leng started learning it in 2003. He said that making reduction woodcut prints is just like an adventure (冒险). “Every time we cut on the wood and then print, we never know what it will be like in the end.” As he sees beautiful patterns (图案) layer by layer, he only gets more excited, added Leng.
But finishing such a work is not easy. He said that before cutting, he needs to plan for the whole print and choose colours for different layers. A big print usually takes months to finish.
Leng wants his artwork to show both great woodcutting skills and the culture and life in Pu'er.
“For my works, there are two themes: Tea Horse Road, because Pu'er is one of the starting places of that road; and disappearing (正在消失的) villages,” Leng said. “Many old villages in Pu'er need rebuilding, so I want to make people remember their beauty before they are gone.”
Leng Guangmian is now getting more people to know about the reduction woodcut. He trains farmers in Pu'er and brings the art into schools. To make students understand and learn the art quickly, he even thought of a new idea of cardboard printing. “By using a small cardboard and making it simpler with three to five colours, students can get the beauty of the art,” Leng said.
前3题每题的答案不超过10个词,第4题的答案词数不限。
1. How are reduction woodcut prints different from traditional ones?
2. What are the two themes in Leng Guangmian's works?
3. What does the underlined word “they” refer to in Paragraph 5?
4. Do you think schools should offer courses on traditional Chinese art? Why?
Many traditional woodcut prints (木刻版画) are either black and white or simple in colour, but reduction woodcut prints (绝版木刻版画) can show rich colours.
The reduction woodcut uses one piece of wood to make a colourful artwork. The artist cuts and prints different layers (层) in order on the same piece of wood.
Leng Guangmian, 40, is a reduction woodcut artist. Leng started learning it in 2003. He said that making reduction woodcut prints is just like an adventure (冒险). “Every time we cut on the wood and then print, we never know what it will be like in the end.” As he sees beautiful patterns (图案) layer by layer, he only gets more excited, added Leng.
But finishing such a work is not easy. He said that before cutting, he needs to plan for the whole print and choose colours for different layers. A big print usually takes months to finish.
Leng wants his artwork to show both great woodcutting skills and the culture and life in Pu'er.
“For my works, there are two themes: Tea Horse Road, because Pu'er is one of the starting places of that road; and disappearing (正在消失的) villages,” Leng said. “Many old villages in Pu'er need rebuilding, so I want to make people remember their beauty before they are gone.”
Leng Guangmian is now getting more people to know about the reduction woodcut. He trains farmers in Pu'er and brings the art into schools. To make students understand and learn the art quickly, he even thought of a new idea of cardboard printing. “By using a small cardboard and making it simpler with three to five colours, students can get the beauty of the art,” Leng said.
前3题每题的答案不超过10个词,第4题的答案词数不限。
1. How are reduction woodcut prints different from traditional ones?
They can show rich colours.
2. What are the two themes in Leng Guangmian's works?
Tea Horse Road and disappearing villages.
3. What does the underlined word “they” refer to in Paragraph 5?
Many old villages in Pu'er.
4. Do you think schools should offer courses on traditional Chinese art? Why?
Yes, I do. Because it can help students learn about traditional Chinese culture and inherit traditional art skills.
答案：1. They can show rich colours.
2. Tea Horse Road and disappearing villages.
3. Many old villages in Pu'er.
4. Yes, I do. Because it can help students learn about traditional Chinese culture and inherit traditional art skills.
2. Tea Horse Road and disappearing villages.
3. Many old villages in Pu'er.
4. Yes, I do. Because it can help students learn about traditional Chinese culture and inherit traditional art skills.
解析：
翻译:
七、阅读下面短文，回答短文后的问题（共4小题；1—3题每小题2分，第4题3分，满分9分）
许多传统木刻版画要么是黑白的，要么色彩单一，但绝版木刻版画能呈现丰富的色彩。
绝版木刻版画用一块木板来创作一幅色彩丰富的艺术品。艺术家在同一块木板上依次雕刻和印制不同的图层。
40岁的冷光冕是一位绝版木刻艺术家。冷光冕于2003年开始学习这项技艺。他说，制作绝版木刻版画就像一场冒险。“每次我们在木板上雕刻然后印制，我们永远不知道最终会是什么样子。”冷光冕补充道，当他一层一层地看到美丽的图案时，他只会更加兴奋。
但完成这样一件作品并不容易。他说，在雕刻之前，他需要为整个版画进行规划，并为不同的图层选择颜色。一幅大的版画通常需要几个月才能完成。
冷光冕希望他的作品既能展现高超的木刻技艺，又能展现普洱的文化和生活。
“我的作品有两个主题：茶马古道，因为普洱是那条路的起点之一；还有正在消失的村庄，”冷光冕说，“普洱的许多古老村庄需要重建，所以我想让人们在它们消失之前记住它们的美。”
冷光冕现在正让更多的人了解绝版木刻。他培训普洱的农民，并将这门艺术带入学校。为了让学生快速理解和学习这门艺术，他甚至想出了一个新的硬纸板印刷的主意。“通过使用一个小硬纸板，并将其简化为三到五种颜色，学生们就能领略到这门艺术的美，”冷光冕说。
前3题每题的答案不超过10个词，第4题的答案词数不限。
1. 绝版木刻版画与传统木刻版画有何不同？______
2. 冷光冕作品的两个主题是什么？______
3. 第5段中划线的“they”指的是什么？______
4. 你认为学校应该开设中国传统艺术课程吗？为什么？______
七、阅读下面短文，回答短文后的问题（共4小题；1—3题每小题2分，第4题3分，满分9分）
许多传统木刻版画要么是黑白的，要么色彩单一，但绝版木刻版画能呈现丰富的色彩。
绝版木刻版画用一块木板来创作一幅色彩丰富的艺术品。艺术家在同一块木板上依次雕刻和印制不同的图层。
40岁的冷光冕是一位绝版木刻艺术家。冷光冕于2003年开始学习这项技艺。他说，制作绝版木刻版画就像一场冒险。“每次我们在木板上雕刻然后印制，我们永远不知道最终会是什么样子。”冷光冕补充道，当他一层一层地看到美丽的图案时，他只会更加兴奋。
但完成这样一件作品并不容易。他说，在雕刻之前，他需要为整个版画进行规划，并为不同的图层选择颜色。一幅大的版画通常需要几个月才能完成。
冷光冕希望他的作品既能展现高超的木刻技艺，又能展现普洱的文化和生活。
“我的作品有两个主题：茶马古道，因为普洱是那条路的起点之一；还有正在消失的村庄，”冷光冕说，“普洱的许多古老村庄需要重建，所以我想让人们在它们消失之前记住它们的美。”
冷光冕现在正让更多的人了解绝版木刻。他培训普洱的农民，并将这门艺术带入学校。为了让学生快速理解和学习这门艺术，他甚至想出了一个新的硬纸板印刷的主意。“通过使用一个小硬纸板，并将其简化为三到五种颜色，学生们就能领略到这门艺术的美，”冷光冕说。
前3题每题的答案不超过10个词，第4题的答案词数不限。
1. 绝版木刻版画与传统木刻版画有何不同？______
2. 冷光冕作品的两个主题是什么？______
3. 第5段中划线的“they”指的是什么？______
4. 你认为学校应该开设中国传统艺术课程吗？为什么？______