D
新素养 理性思维 We all avoid failure, and most of us fear it. However, without failure, progress would be impossible. What does success usually come after? 1.
Accepting failure is not easy for many, though. We are often unwilling to accept failure because our professional fame depends on success. 2.
3.
In fact, one of the business world's most famous failures became one of its biggest successes, in part because the product's makers learnt from their mistakes. In the early 1990s, Apple created a phone called the Apple Newton. The product, though unique (独特的) at the time, was expensive and heavy; besides, some of its most important features (特点) didn't work properly. 4.
The story of the Apple Newton can teach us an important lesson about failure. 5.
All in all, there is a lot we can learn by studying mistakes. Perhaps the most important lesson is that failure and success are two sides of the same coin. One truly cannot exist without the other.
A. Not only should we try to learn from it
B. The business world has already understood the value of negative results
C. However, things are slowly changing, especially in business and science
D. Failure. It seems that one cannot exist (存在) without the other
E. As a result, it became one of Apple's biggest failures
新素养 理性思维 We all avoid failure, and most of us fear it. However, without failure, progress would be impossible. What does success usually come after? 1.
D
.Accepting failure is not easy for many, though. We are often unwilling to accept failure because our professional fame depends on success. 2.
C
. In the past ten years, for example, some scientific magazines have published reports of failed tests. It is believed that scientists can learn from "negative" results and this can finally lead to positive results.3.
B
. The ABN AMRO Bank started an Institute of Brilliant Failures to learn more about what works and what doesn't in banking. Similarly, Eli Lilly and Company had failure parties to study the drugs(药物) that don't work.In fact, one of the business world's most famous failures became one of its biggest successes, in part because the product's makers learnt from their mistakes. In the early 1990s, Apple created a phone called the Apple Newton. The product, though unique (独特的) at the time, was expensive and heavy; besides, some of its most important features (特点) didn't work properly. 4.
E
, and in 1998, the company stopped selling it. However, Apple's former CEO, Steve Jobs, believed in the product and he began to find out ways of improving it. In time, this led to the production of the iPhone and the iPad, two of the company's most successful products.The story of the Apple Newton can teach us an important lesson about failure. 5.
A
, but also be persistent(执着的) if we want to succeed. Though Apple stopped selling the Apple Newton in 1998, the first iPhone was available in 2007. It took a lot of research and hard work to go from the Apple Newton to iPhone, but in the end, the effort became successful.All in all, there is a lot we can learn by studying mistakes. Perhaps the most important lesson is that failure and success are two sides of the same coin. One truly cannot exist without the other.
A. Not only should we try to learn from it
B. The business world has already understood the value of negative results
C. However, things are slowly changing, especially in business and science
D. Failure. It seems that one cannot exist (存在) without the other
E. As a result, it became one of Apple's biggest failures
答案:1—5 DCBEA
解析:
翻译:
D
新素养 理性思维 我们都逃避失败,而且我们大多数人都惧怕失败。然而,没有失败,进步就不可能实现。成功通常出现在什么之后呢?1.
不过,对很多人来说,接受失败并不容易。我们常常不愿意接受失败,因为我们的职业声誉取决于成功。2.
3.
事实上,商界最著名的失败案例之一最终成为了它最大的成功案例之一,部分原因是该产品的制造商从他们的错误中吸取了教训。20世纪90年代初,苹果公司推出了一款名为Apple Newton的手机。这款产品虽然在当时很独特,但价格昂贵且机身沉重;此外,它的一些最重要的功能也无法正常使用。4.
Apple Newton的故事可以给我们上关于失败的重要一课。5.
总而言之,通过研究错误,我们可以学到很多东西。也许最重要的教训是,失败和成功是同一枚硬币的两面。一方确实无法脱离另一方而存在。
A. 我们不仅应该努力从中学习
B. 商界已经认识到负面结果的价值
C. 然而,情况正在慢慢改变,尤其是在商业和科学领域
D. 失败。似乎一方无法脱离另一方而存在
E. 结果,它成为了苹果公司最大的失败案例之一
D
新素养 理性思维 我们都逃避失败,而且我们大多数人都惧怕失败。然而,没有失败,进步就不可能实现。成功通常出现在什么之后呢?1.
D
。不过,对很多人来说,接受失败并不容易。我们常常不愿意接受失败,因为我们的职业声誉取决于成功。2.
C
。例如,在过去的十年里,一些科学杂志发表了关于失败实验的报告。人们认为科学家可以从“负面”结果中学习,而这最终会带来积极的结果。3.
B
。荷兰银行(ABN AMRO Bank)成立了一个“辉煌失败研究所”,以更多地了解银行业中哪些做法有效,哪些无效。同样,礼来公司(Eli Lilly and Company)举办失败派对来研究那些不起作用的药物。事实上,商界最著名的失败案例之一最终成为了它最大的成功案例之一,部分原因是该产品的制造商从他们的错误中吸取了教训。20世纪90年代初,苹果公司推出了一款名为Apple Newton的手机。这款产品虽然在当时很独特,但价格昂贵且机身沉重;此外,它的一些最重要的功能也无法正常使用。4.
E
,1998年,该公司停止了销售这款产品。然而,苹果公司的前首席执行官史蒂夫·乔布斯相信这款产品,他开始寻找改进它的方法。最终,这促成了iPhone和iPad的生产,这两款产品是该公司最成功的产品。Apple Newton的故事可以给我们上关于失败的重要一课。5.
A
,而且如果我们想要成功,还应该坚持不懈。虽然苹果公司在1998年停止销售Apple Newton,但第一款iPhone在2007年上市。从Apple Newton到iPhone,经历了大量的研究和艰苦的工作,但最终,这些努力取得了成功。总而言之,通过研究错误,我们可以学到很多东西。也许最重要的教训是,失败和成功是同一枚硬币的两面。一方确实无法脱离另一方而存在。
A. 我们不仅应该努力从中学习
B. 商界已经认识到负面结果的价值
C. 然而,情况正在慢慢改变,尤其是在商业和科学领域
D. 失败。似乎一方无法脱离另一方而存在
E. 结果,它成为了苹果公司最大的失败案例之一