新素养 理性思维 We all avoid failure, and most of us fear it. However, without failure, progress would be impossible. What does success usually come after? 1. .
Accepting failure is not easy for many, though. We are often unwilling to accept failure because our professional fame depends on success. 2. . In the past ten years, for example, some scientific magazines have published reports of failed tests. It is believed that scientists can learn from “negative” results and this can finally lead to positive results.
3. . The ABN AMRO Bank started an Institute of Brilliant Failures to learn more about what works and what doesn’t in banking. Similarly, Eli Lilly and Company had failure parties to study the drugs(药物) that don’t work.
In fact, one of the business world’s most famous failures became one of its biggest successes, in part because the product’s makers learnt from their mistakes. In the early 1990s, Apple created a phone called the Apple Newton. The product, though unique (独特的) at the time, was expensive and
heavy; besides, some of its most important features (特点) didn’t work properly. 4. , and in 1998, the company stopped selling it. However, Apple’s former CEO, Steve Jobs, believed in the product and he began to find out ways of improving it. In time, this led to the production of the iPhone and the iPad, two of the company’s most successful products.
The story of the Apple Newton can teach us an important lesson about failure. 5. , but also be persistent(执着的) if we want to succeed. Though Apple stopped selling the Apple Newton in 1998, the first iPhone was available in 2007. It took a lot of research and hard work to go from the Apple Newton to iPhone, but in the end, the effort became successful.
All in all, there is a lot we can learn by studying mistakes. Perhaps the most important lesson is that failure and success are two sides of the same coin. One truly cannot exist without the other.
A. Not only should we try to learn from it
B. The business world has already understood the value of negative results
C. However, things are slowly changing, especially in business and science
D. Failure. It seems that one cannot exist (存在) without the other
E. As a result, it became one of Apple’s biggest failures